Back to PortfolioWatchdog Creative
WatchDog Creative is an advanced solution for optimizing digital presence, offering tools to monitor campaigns, track performance, resolve errors, and analyze creative output. It provides key insights to improve online campaign effectiveness and streamline operations for optimal results.
Introduction
WatchDog Creative is an advanced solution for optimizing digital presence. It offers tools to monitor and manage campaigns, track performance, resolve errors, and analyze creative output, helping the organization streamline operations and achieve KPI's.
Goals
- Improved performance and efficiency in managing online ad campaigns
- Comprehensive tools for monitoring, tracking, error resolution, and creative analysis
- Centralized platform for streamlined operations
- Eliminates the need for multiple tools, improving resource management
- Enables better decision-making and improved return on investment (ROI)
- Provides greater insights into digital performance
My Role
As the UI designer my contributions included:
1. Component's design
2. Designing the user interface system and creating system guidelines to ensure consistency and usability
3. Conduct visual research to make correct data visualization choices
Problem Statement
The organization faces challenges in tracking and managing multiple ad campaigns, with an inability to effectively measure performance and limited visibility into errors. Additionally, insufficient insights into creative performance and operational inefficiencies are resulting in lower returns on investment.
Focus on Data Visualization
WatchDog simplified data gathering from various campaigns by centralizing data collection, automating tasks such as aggregation and visualization, and reducing the risk of errors.
Improving Website Analytics and Lead Management
The system enhanced campaign analytics and management by centralizing operations, allowing organizations to make data-driven decisions and improve campaign performance. It reduced the need for multiple tools, minimizing errors and improving efficiency.
Anywhere, Anytime Access
By implementing a responsive design approach, we ensured that WatchDog Creative was accessible on a wide range of mobile devices. This made the system more efficient, user-friendly, and accessible anywhere, anytime, without requiring a computer.
Business Impact
30% Reduction in campaign management errors
35% Improvement in performance tracking accuracy
30% Reduction in campaign management errors
35% Improvement in performance tracking accuracy
Future Features
New Metrics
Add new API's and metrics
Custom View
Custom view and dashboard for each user and use case
Analytics Dashboard
Create custom dashboard with custom queries to show the info that is most suited to you
