Nico Scheinkman
Product Designer
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2022
Web Application
Technology

Watchdog Creative

WatchDog Creative is an advanced solution for optimizing digital presence, offering tools to monitor campaigns, track performance, resolve errors, and analyze creative output. It provides key insights to improve online campaign effectiveness and streamline operations for optimal results.

Introduction

WatchDog Creative is an advanced solution for optimizing digital presence.
It offers tools to monitor and manage campaigns, track performance, resolve errors,
and analyze creative output, helping the organization streamline operations and achieve KPI’s.

My Role

As the UI designer my contributions included:

1. Component's design

2. Designing the user interface system and creating system guidelines to ensure consistency and usability

3. Conduct visual research to make correct data visualization choices

Problem Statement

The organization faces challenges in tracking and managing multiple ad campaigns,
with an inability to effectively measure performance and limited visibility into errors.
Additionally, insufficient insights into creative performance and operational inefficiencies
are resulting in lower returns on investment.

The Goal

Improved performance and efficiency in managing online ad campaigns



Comprehensive tools for monitoring, tracking, error resolution, and creative analysis


Centralized platform for streamlined operations



Eliminates the need for multiple tools, improving resource management



Enables better decision-making and improved return on investment (ROI)



Provides greater insights into digital performance

Focus on Data Visualization

WatchDog simplified data gathering from various campaigns by centralizing data collection,
automating tasks such as aggregation and visualization, and reducing the risk of errors.

Improving Website Analytics and Lead Management:

The system enhanced campaign analytics and management by centralizing operations, allowing
organizations to make data-driven decisions and improve campaign performance. It reduced the
need for multiple tools, minimizing errors and improving efficiency.

Anywhere, Anytime Access:

By implementing a responsive design approach, we ensured that WatchDog Creative was accessible
on a wide range of mobile devices. This made the system more efficient, user-friendly, and accessible
anywhere, anytime, without requiring a computer.

Business Impact?

30% Reduction in campaign management errors


35% Improvement in performance tracking accuracy

Future Features

New Metrics

Add new API’s and metrics

Custom View

Custom view and dashboard for each user and use case

Analytics Dashboard

Create custom dashboard with custom queries to show the info that is most suited to you